Berri Juice

Berri was seeking to revitalise its brand and product range. As market leader, the Berri brand needed a more confident and easy-to-navigate on-shelf presence.

Berri’s essence is about vibrancy, freshness and fun. This needed to be brought to the fore in both brand and packaging.

We began with a brand rejuvenation strategy aimed at delivering a true power brand.
The new look and feel has created a stronger brand personality for Berri, one with ‘reach out and buy me’ product appeal.

A dramatic 17% increase in sales has confirmed Berri’s ownership of the ambient juice market in Australia.