Brand Identity / Packaging
Carman’s is a hugely successful brand with a clear and distinctive brand presence within the cereal and snack bar aisle.
They asked us to create a sub-brand for a new range of kids lunchbox snacks.
We created a playful and fun name for the brand - Yummo’s. We harnessed Carman’s key brand equities and developed a distinctive look and feel for the range. An important part of this look and feel was an engaging illustration style linking back to the Carman’s brand to help position Yummo’s as a wholesome and healthy proposition to gatekeepers.