Connoisseur Ice Cream

Consumers want to indulge themselves; they want to fall in love with an eating experience.

We took a tired ice-cream brand that lacked visual impact and gave it a complete overhaul using colour and imagery to seduce buyers. We completely modernised brand and pack to better express Connoisseur’s positioning of ‘precious indulgence’.

Our clever use of food styling doubling as a brand element dramatically improved taste appeal and shelf standout.

Consumers were seduced by its simplicity and sophistication.

The new branding has proved irresistible. In the first year value increased by 42% and sales were up by 35%.