Brand Identity / Packaging / Brand Guidelines
We recently rebranded Cool Ridge water for Schweppes Australia and extended the brand into new categories.
We developed a creative strategy to redefine the brand as everyday hydration and improved its standout with a bold, new droplet shaped visual identity. A key insight from research showed consumers are not looking for water that’s too attitudinal, so we stripped back communication and simplified the bottle structure to deliver more transparency to consumers and cue hydration.
The new Cool Ridge identity is more relevant to modern consumers, and has dramatically built market share and penetration in convenience and mainstream retailers.