Activia Pouring

Brand Identity Development / Packaging / Promotion

We were instrumental in French Yoghurt giant Danone’s launch of the Activia brand in Australia.

Although use of the brand and brand equities is closely controlled from France, there was some scope to design packaging specific to the Australian market through branding hierarchy and taste appeal.

We subsequently created the innovative Activia Pouring Yoghurt pack, and produced a wide range of promotional material promoting the brand’s key message of digestive health.

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