Cottee's Fruit Crush

Brand Identity / Packaging

As a low-sugar alternative to juice, fruit drinks are a rapidly growing category for health conscious consumers. Schweppes jumped on this trend with an extension of the Cottee’s brand offering a range of fruit juice drinks in a carton format with no artificial colours, flavours, sweeteners or preservatives.

Our strategy was to leverage the consumer trust in the Cottee’s brand whilst clearly differentiating the product as a fruit drink, not a cordial, for parents looking for a healthier option. Our creative solution is playful and friendly, but delivers clear health and taste cues whilst also delivering great shelf standout. The Cottee’s brand and distinctive blue resonates with those who know and love Cottee’s.

Matthew Burr, Group Category Manager at Schweppes said, “ Asprey has done a fantastic job in communicating the permissibility of the range to the parents, without losing the fun personality of the Cottee’s brand so kids can enjoy it.“

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