Brand Identity / Packaging
The previous Global Organics brand and packaging was recessive and simply not speaking to consumers in the right way.
When we were asked to redesign brand and packaging, our insight was that consumers of organic products need to be reassured that what they are buying is genuinely organic and of equal if not better quality than the non-organic alternative. We modernised the brand, giving it a fresh contemporary appeal, and dramatically improved shelf presence with a vibrant, healthy and genuine new look.
In the first 12 months, the new global organics brand and packaging increased sales by a staggering 72%.