Global Organics

Organic food is rapidly becoming mainstream in Australia.

Our insight was that consumers of organic products need to be reassured that what they are buying is genuinely organic. The existing packaging was recessive and didn’t look organic.

We modernised the brand, giving it a fresh contemporary appeal, and dramatically improved shelf presence with a vibrant, healthy and genuine new look.

In the first 12 months the new Global Organics brand and packaging has increased sales by a staggering 72%.