Brand Identity Development / Packaging / Promotion

While it enjoys a great deal of fondness through its longevity, the Grosby footwear brand had lost it’s connection to customers and desparately needed more meaning and engagement.

We redesigned the brandmark to be more friendly, including a paw-print full stop, then we brought Ralph, the brand’s canine ambassador, to life by re-illustrating him as a much cuter 3D model.

Of all the shoe boxes, swingtags and other collateral we applied the new Grosby positioning to, the kids shoe box, designed to be Ralph’s dog house, was definitely our favourite

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