Holeproof

Brand Identity / Packaging


When Holeproof called for our help they had a brandmark designed by their ad agency, and their primary consumer touchpoint - their packaging - had been treated as an afterthought. As a result, the brand was languishing.

We reinvented Holeproof to become a confident brand. We brought it back to its positioning of contemporary and dependable and gave it a bold colour palette to own.


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