Brand Identity Development / Packaging / Point of Sale / Character Animation
There can’t be too many brands more fun to work on than M&M’S®.
For the last 15 years we’ve been bringing these guys to life on packaging and other collateral for Mars Chocolate in Australia. The prominence of the characters on Australian M&M’S® packaging doesn’t exactly follow the U.S. brand guidelines, but in bending the rules we’ve built an emotional connection with consumers through the truly unique asset of these characters.
The M&M’S® brand continues to go from strength to strength, with sales increasing by 10% in the first 2 years after our redesign, and has recently become the second biggest chocolate brand in Australia for the first time.
The brand owners in the U.S. have even told us it’s the most effective M&M’S® packaging they’ve seen.