Pop Tops

Brand Identity / Packaging / Character Development / Brand Guidelines


The Pop Tops brand was simply lacking kid-appeal. In the kids lunchbox category it isn’t enough to interest parents through permissibility. Today’s brand-savvy kids will very quickly let their parents know if a brand doesn’t appeal to them.

We developed a fresh, dynamic new kid-friendly positioning for the brand and packaging, including a more prominent health benefit callout for parents and a range of fruit characters, each with their own distinct personality, for kids to engage with.


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