Get Back Gorgeous
Brand Identity / Packaging
Female hair loss is so rarely talked about that most people think only men lose their hair. Get Back Gorgeous is a hair loss treatment range for women.
Given the cultural taboo around female hair loss, it was crucial for this range to look stylish, modern and empowering rather than medicinal.
The aesthetic is simple and bold, with a unique brandmark that helps normalise the issue and build confidence by being loud and proud, and an elegant addition to the user’s cosmetic products.
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