Harvey Beef Jerky
Harvey Beef was quick to identify the global rise of the meat snacking trend and launched a Jerky snack in 2016.
Our brief was to convey Harvey Beef’s premium positioning, superior flavour, and the Harvey Beef story. We focused on their key points of difference - unique West Australian provenance, artisan credentials and expertise in raising and producing quality beef.
It is proving dificult for Harvey Beef to keep up with the increased demand since this repackaging hit shelves.