Mix & Serve
Brand Identity / Packaging
Cocktail making at home is on the rise with many people wanting bar-tender results without the complexity and stress of mixing. Enter Mix & Serve, Schweppes’s category changing, non-alcoholic mixer tapping into this growing trend.
Consumer research helped us understand the target audience and the visual cues that communicate the proposition successfully.
To give Mix and Serve a strong launch platform, we created a sophisticated visual language that taps into the idea of home cocktail parties. The solution is a simple yet contemporary visual identity which drives the Schweppes brand into a new but on-brand premium space.
In its first 6 months Mix & Serve has out-performed expectations and continues to grow – good news for all us cocktail lovers that don’t get out on the town enough.