Sapporo

Brand Refresh / Packaging


Sapporo Australia has unveiled a contemporary new look. 

Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan.

Our redesigned packaging is a striking, brand focused update in a market that has a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese calligraphy, we’re returning ‘Legendary Biru’ to Australian bars.


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