Brand Positioning / Packaging

Sapporo Australia has unveiled a contemporary new look. 

Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan.

Our redesigned packaging is a striking, brand focused update in a market that has a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese calligraphy, we’re returning ‘Legendary Biru’ to Australian bars.

After only three months in store, total Sapporo sales were up by 69%.

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