Brand Refresh / Packaging
Sapporo Australia has unveiled a contemporary new look.
Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan.
Our redesigned packaging is a striking, brand focused update in a market that has a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese calligraphy, we’re returning ‘Legendary Biru’ to Australian bars.