Brand Identity / Packaging / Point of Sale
Working closely with the Starburst brand manager we developed a strategy to
move the brand on from it’s previous bland mainstream look, and build a positioning targeting young adults.
We created a powerful new graphic language for starburst, bringing to life the brand’s ‘juicy’ image and capturing a whole new demographic with vibrancy and fun.
The most resounding proof of the validity of the Starburst positioning was that within the first two years of relaunch, annual sales increased from $6 million to $68 Million.