Starburst

This product had lost its way in the Australian market, and was under-performing. While it had strong colour ownership, the brand lacked a clearly expressed positioning.

We created a powerful new graphic language for Starburst, bringing to life the brand’s ‘juicy’ image and repositioning the brand to target young adults.

The results wowed them.

The repositioned ‘juicy’ brand platform has captured a new market with its fun, standout offer.

Within the first two years of relaunch, annual sales increased from $6 million to $68 million.