Irrewarra Sourdough

Branding, packaging, copywriting

Irrewarra Sourdough, based in regional Victoria, approached us with a clear need for a prouder, more confident brand strategy.

We took a holistic approach to reinventing Irrewarra’s brand and packaging. We improved the brand’s expression by simplifying and modernising messaging across all their touchpoints. We also reinterpreted the brand mark without detracting from its heritage, consolidated brand expression across secondary product ranges and refined their brand language to tell a more engaging story of quality ingredients and pride of place.

Irrewarra Sourdough has gone from strength to strength. Their signature long-ferment sourdough breads are now enjoyed by over 28,000 homes every week throughout Victoria. Talk about a household name!