We evolved the brand positioning, then developed a new brand mark and new packaging for Carlson Health’s Vitaplex range of vitamin supplements.

This brand positioning and visual expression brought to life a new, more emotional approach to communicating the mental and physical benefits of the Vitaplex range.

The warm tones and emotive photography dramatically improved not just the brand’s emotional appeal to consumers, but also their shelf standout and clearly differentiated them from their more clinical-looking competitors.