Harvey Beef has been producing the finest quality beef, raised exclusively in the beautifully remote, pristine landscape of Western Australia since 1919. They’re a household name in the state. 

We helped them rationalise their brand and build a sound reason for being, then redesigned their brand mark to better express who they are.

This move away from a rural farmer-centric brand expression to a more authoritative, consumer friendly one was a crucial step given Harvey Beef’s ambitions to expand the brand into a wide range of other protein based categories.

We updated their packaging, website and livery, and created a wide range of marketing material and advertising across digital platforms, out of home and in targeted magazines and newspapers.