Sapporo Australia asked us to redesign their brand and packaging for the Australian market, based on the rise in popularity of Japanese beer in Australia, and to keep up with their two main rivals, Kirin and Asahi.

Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan.

Our redesigned packaging is a striking, minimalist and brand focused update to meet the demands of a market with a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese typography, we’re returning ‘Legendary Biru’ to Australian bars.

After only three months in store, total Sapporo sales were up by 69%.