Brand Positioning, Brand Identity, Packaging
Ah Cacao is a Mexican cacao and coffee brand, with a diverse range of products and a chain of cafes on the Yucatan Peninsula. Ah Cacao has a strong point of difference in both Mexico and the US, because they source their cacao direct from local plantations and champion wildlife conservation in the region.
We helped to reposition the Ah Cacao brand to better capture their unique offer, and introduced a new identity which we executed across their cafes and developed an efficient system for their wide range of packaging. The result is a relaxed and playful identity with a nod to the rich Mayan chocolate making heritage.