Harvest Road Honey
Brand Positioning / Portfolio Strategy / Brand Identity / Packaging / Website
Harvest Road honey is a unique monofloral honey from the remote Marri forests of Western Australia.
We needed to develop an iconic look for this product. One that would stand out and speak to the brand’s premium positioning both here in Australia, and in China.
Our solution uses the geometry of the honeycomb hexagon to create a heart shape in which all the brand elements sit.
We printed stipples of reds and golds on a foil stock to give the brand a beautiful, premium feel.