Hemp & Be
Brand Positioning / Naming / Brand Identity / Packaging
The Australian government lifted its ban on hemp for human consumption in November 2017 and Monster Health Food Co. was one of the first to market with the Hemp & Be brand.
We positioned this brand to be an optimistic and positive one - a trusted ally and an inspiring leader in bringing this remarkably healthy food to Australian tables.
We created its name and packaging to support this positioning in a no-nonsense and vibrant way, keeping health benefits and usage suggestions front and centre.