Prudence Hand Knit Co.
Brand Identity / Brand writing / Packaging
Prudence is a start up brand dedicated to reinvigorating the traditional craft of hand knitting with innovative and contemporary designs and quality Italian yarns.
They wanted a brand mark that captured the time honoured craft of hand knitting, but with a playful modern twist, striking just the right balance between craft and fashion.
Our deliberately retro-styled identity was applied to pattern books, yarn ball tags, instore comms, website and social media.