Prudence Hand Knit Co.

Branding, Packaging

Prudence is a start up brand dedicated to reinvigorating the traditional hand knitting craft market with innovative and contemporary designs and quality
Italian yarns.

They wanted a brand mark that captured the time honoured craft of hand knitting, but with a modern playful twist. Our deliberately retro identity was applied to knitting pattern books, yarn ball tags and instore comms.

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